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Laundry Time

We hate to sound intense, but a little attention to detail is the only way to ensure towels stay soft and absorbent for a long time.

Machine wash in cold water

Setting your washing machine to cold helps your towels last longer, since heat can break down the fibers. It also saves energy and reduces greenhouse gas emissions.

P.S.: Over 75% of the energy consumption from a load of laundry goes into heating the water. By switching completely to cold water laundry, you can prevent up to 1600 lbs of greenhouse gas emissions every year.

Never use fabric softeners or chlorine bleach.

These chemicals leave a coating on the cotton fibers that prevents them from absorbing water. If your white towels gather makeup or any creepy stains from guests, use a gentle natural bleach.

Tumble dry on low

Take them out of the dryer promptly, as high heat or over-drying can make the fibers brittle.

Or hang it up

If you have the time and space, drape the short end of your towels over a clothesline to dry. Not only does it save electricity, it also looks super chic.

In between washes

Avoid using your towels with skincare products containing benzoyl peroxide or alpha hydroxy acids, which can cause discoloration—not a good look. If a loop snags, cut it with scissors instead of pullin